![]() ![]() ![]() Benzinga does not provide investment advice. LATAM Airlines Files For Bankruptcy Protection ![]() Today's Pickup: OTR Capital Integrates Trucker Tools Functionality Into Customer PortalĮxtreme Heat Hits Busy Western U.S. Looking at the best practices within the private sector and adopting them, and then being able to invest the profits it derives from such practices into something better than low-interest Treasury bills." For instance, there has been a proposal for it to deliver beer and wine," said Belardi. "USPS should look to develop other sources of revenue streams. do not have the retirement benefit costs that USPS has, and this burdens the company from pricing even more competitively in the market. In the long-term, Belardi suggested that USPS should go through a large reform that addresses the issue of retiree benefits for its workers. For USPS to increase revenue, it also needs to keep its volumes up, and raising prices will only drive volumes down." They'd still mail, but will mail less volume," said Belardi. When postal rates go up, direct mail companies cut back on the volume. Then, use the filters to target customers by. "For every delivery, the postal delivery worker would have to go to the houses and deliver mail – regardless of the volume that gets delivered to a particular address. Use the EDDM Online Tool to search for neighborhoods where your customers live. Include the approved EDDM Retail ® Indicia (the postage payment mark that takes the place of a regular postage stamp or meter stamp). Use our Mailpiece Size Checker or read our EDDM Quick Reference guide to make sure your mailings meet size requirements. At Belardi Wong, we've put more than 200 new brands that were never in direct mail into the direct mail system in the last few years." We have specific requirements for mailpiece size and format. "While we've seen cutbacks in some catalog mailings over the last few years, more companies are looking to get into direct mail. The combination of direct mail and online advertising helps drive the most valuable customers to companies – especially to online and DTC retail brands," said Belardi. "The direct mail market has gone through a resurgence in the last few years. Direct mail marketing includes all kinds of marketing that companies do to reach their consumers, including catalogs, brochures, postcards, and even targeted advertising based on customer buying history and preferences.įreightWaves spoke with Donna Belardi, the president of digital marketing agency Belardi Wong, to understand the impact of COVID-19 on USPS and what the future holds in store for the postal giant's revenue from its direct mail segment. Apart from making up nearly a quarter of USPS revenue, the segment is extremely critical to the growth prospects of a vast number of stakeholders within the consumer-goods sector.įor direct-to-consumer (DTC) startups, USPS is a proverbial leg to stand on, as the relatively inexpensive direct mail marketing services it offers help businesses reach more customers at a significant discount to market prices. A dramatic fall in its main revenue stream has led to a state of alarm within the logistics major, as the USPS will battle insolvency later this year if it fails to receive immediate emergency assistance.ĭirect mail, which accounts for marketing, advertising, and cataloging services, contributed 23% of USPS revenue in 2019. While this contributed to a slide in revenue, the USPS faces a real crisis within its bulk mail and advertising segment – its primary revenue source. Since March, it has curtailed international services in over 100 markets across the world. Postal Service (USPS) since the COVID-19 outbreak. The size, shape, and layout can highlight your product or service with crisp efficiency or engaging elegance.All has not been well with the U.S. ![]() Choose the format that will make your offer compelling. Whether creating your mailpiece on your own or through a third-party, picture how your message will unfold.
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